“Marcas Campeãs” (Champion Brands) was a flagship annual trade marketing campaign by Agência RC Marketing, designed to boost CPG client sales across the São Paulo Supermarket Association (APAS) network. My primary and most critical responsibility was leading the recruitment of APAS member supermarkets to participate in the campaign.

This involved actively promoting the campaign’s value proposition directly to supermarket owners and managers. Alongside my manager, I spearheaded this effort, conducting numerous presentations at APAS meetings and visiting stores across the state to build relationships and secure commitments. Our focused recruitment drive was highly successful: we surpassed the 1,000-store target, ultimately signing agreements with 1,086 individual supermarket units.

Once the network of 1,086 partners was established, my role transitioned into managing these crucial relationships to ensure seamless campaign execution across all locations. This involved:

• Central Point of Contact: Establishing myself and my department as the dedicated point of contact for all 1,086 store managers, streamlining communication and issue resolution.
• Materials Distribution Coordination: Overseeing the timely and accurate distribution of all physical promotional materials – including banners, stands, flyers, and point-of-sale displays – to every participating supermarket.
• Coupon Logistics Management: Managing the critical process of delivering sweepstakes coupons requested by stores throughout the campaign period, ensuring they had the necessary materials for consumer participation.
• Operational Alignment: Ensuring smooth rollout and execution of promotions within the stores, addressing issues, and maintaining alignment with campaign procedures.

While managing the core supermarket partnerships and logistics, I also provided key support in other areas:

• Social Media Management: Overseeing the campaign’s Facebook page, growing its followers from 2k to 45k (a 2150% increase) to drive consumer engagement.
• Event & Planning Support: Assisting with planning logistics, supporting large corporate events (600+ attendees), and contributing to creative and training processes.